Introduction:
Overview of the problem addressed in the case study
The objective of this project was to revamp an existing German-Netherlands Cooperation website by incorporating a new design, enhancing SEO optimization, and boosting performance.
About the client
In the German-Dutch border area between the North Sea coast and the Lower Rhine Cross-border cooperation has been taking place since the beginning of the 1990s through Interreg funding supported. While there were still several program rooms until 2006, there is now a uniform program area with four regional program management offices in Bad Nieuweschans (Ems Dollart Region), Gronau (EUREGIO), Kleve (Euregio Rhine-Waal) and Mönchengladbach (Euregio Rhine-Maas-Nord).
Challenge:
Development of the new UX/UI design
The graphic design of the new Interreg VI website adheres to the corporate design standards. Serving as the program’s primary communication platform, the website aims to project professionalism and exemplify quality.
Budget optimization
While the project necessitates a bespoke UI/UX design, it must adhere to stringent budgetary constraints.
Old data transfer
Despite the necessity for a complete website rebuild, it is imperative that no content, media, or files are lost in the process, all content needs to be moved to the new website. Some data is stored in the external database, so the website must retrieve the data from the external sources.
Multi-language support
All content must be available in German, Dutch and English languages.
Solution:
Explanation of Solway’s approach to solving the problem
In revamping the German-Netherlands Cooperation website, Solway adopted an efficient strategy that combined custom design within the budget-friendly Bricks theme, facilitating rapid development without compromising quality. Utilizing the WPML plugin, we seamlessly integrated multi-language support, ensuring accessibility for German and Dutch audiences. Importing existing data preserved continuity, while a custom WordPress plugin enabled real-time data retrieval from an external MySQL database, enhancing user experience. Within a month, our approach successfully delivered a modernized website with improved SEO and performance, positioning the cooperation for digital growth and impact.