Interactive Marketing Campaign Simulator
A PWA for modeling marketing strategies, comparing scenarios, and visualizing campaign metrics in real time.
Where we started
This web application solves the problem of ineffective marketing budget management caused by random campaign launches, manual collection of disparate data, and a lack of rapid team analytics. It eliminates the risk of wasted funds by replacing intuitive decisions with accurate ROI forecasting, automated scenario comparisons (what-if analysis), and end-to-end metric monitoring in real time. As a result, marketing teams and management eliminate lengthy approvals, detect campaign drawdowns before losses occur, and make flexible decisions based on a single source of truth.
What we did
Solway addressed these issues by developing an interactive simulator with a user-friendly interface that allows teams to select options and instantly see the projected growth and impact of their campaigns. We implemented advanced analytics to display performance metrics in real time and integrated a benchmarking system for comparison with other teams.
What we achieved
This web application eliminates the problem of inefficient marketing budgets caused by randomly launching campaigns, manually collecting outdated data from various dashboards, and lengthy team approvals. The product replaces intuitive decisions with precise ROI modeling, enabling instant comparison of various promotion scenarios and identification of unprofitable channels in real time. As a result, businesses protect themselves from wasted funds, and the marketing team gains a unified tool for quick, transparent, and informed decision-making.
What the project looks like
Mockups, key screens, and design fragments.
Project cover 
Interface / dashboard 
Workflow scenario 
Details 