Interactive Marketing Campaign Simulator
A PWA for modeling marketing strategies, comparing scenarios, and visualizing campaign metrics in real time.
Where we started
The marketing team could analyse historical campaign data but had no effective way to test strategic decisions before launch.rnrnChanging targeting, budgets or campaign parameters involved real financial risk, while feedback arrived only after campaigns were already running. The client needed an environment where teams could experiment safely and understand the consequences of each decision.
What we did
We developed an interactive campaign simulator where users can configure scenarios and immediately see how different decisions affect projected performance.rnrnWe added real-time metrics, interactive dashboards, scenario-based logic and a benchmarking system that allows different teams to compare their results.rnrnThe product was built as a Progressive Web Application for fast access across desktop and mobile environments.
What we achieved
What we achievedrnrnMarketing teams can now validate assumptions before spending real campaign budgets.rnrnThe simulator shortened feedback cycles, improved strategic discussions and created a structured environment for testing, learning and comparing campaign strategies using measurable data rather than assumptions.
What the project looks like
Mockups, key screens, and design fragments.
Project cover 
Interface / dashboard 
Workflow scenario 
Details 