Influencer Marketing Platform for Shopify Brands
A web platform for campaigns, influencer collaboration, sales tracking, commissions, and payouts.
Where we started
The primary challenge lay in eliminating the high fragmentation, manual overhead, and lack of transparency inherent in traditional influencer marketing campaigns. Brands struggled with inaccurate sales attribution, complex multi-currency commission structures, and the high risk of choosing influencers with mismatched or fraudulent audience demographics. Managing multiple individual partnerships across scattered communication channels led to operational bottlenecks, delayed payouts, and a total inability to scale campaigns predictably.
What we did
Solway approached this by designing a unified, dual-sided digital ecosystem focused on automation, data precision, and seamless user experience. The team prioritized bridging the gap between sophisticated backend algorithms and an intuitive, accessible interface for both brands and creators. By focusing on data-driven matching mechanisms and bulletproof, unique-link tracking infrastructure, the strategy was built around turning unpredictable influencer marketing into a transparent, performance-based sales channel.
What we achieved
The resulting web platform automates the entire collaboration lifecycle from initial recruitment to final financial settlements. It features an advanced demographic matching engine to pair brands with aligned influencers, combined with a robust analytics system that tracks precise sales and conversions via custom links. Additionally, the platform completely automates commission calculations and payouts, giving users a single, streamlined dashboard to launch campaigns, monitor real-time revenue, and manage financial transactions without manual friction.
What the project looks like
Mockups, key screens, and design fragments.
